As i cant use smoke in the actual studio environment i need to think of something else to use as a replacement. A main idea which i was thinking of using would be to continue with the theme of distortion of the models face but in this case with the tobacco products itself still keeping an advertisement appearance for example, placing tobacco leaves over someones face to resemble that of glasses or a mustache, placing cigarettes in someones mouth as long front teeth or placing a pink lighter on someones tongue.

As the images will resemble that of a joke like context i want to then juxtaposition this next to a meaningful and serious quote, as though this somehow makes the viewer reflect upon what they on first glance saw as a funny uplifting advert to now a serious, meaningful and quite dark image. Due to the contrast between the two i feel this will make the viewer reflect upon their own first impressions and how serious they do in fact see smoking.

  "If you could see what others saw, you wouldn't smoke." "If smoking was a joke, you'd be the clown."  "Don't let smoking become who you are."  "Don't let smoking make you someone your not"